The best PPC strategy for promoting insurance services focuses on targeting high-intent keywords that reflect what potential clients are actively searching for, such as “affordable life insurance” or “best health insurance plans.” Craft compelling ad copy that emphasizes trust, benefits, and clear call-to-actions, while directing users to optimized landing pages with simple forms and persuasive content. Utilize geo-targeting to reach local audiences, apply audience segmentation to tailor messaging, and continuously test ad variations and bidding strategies to maximize conversions and reduce co