What Are Your Top Tips to Supercharge a Poker CPI Campaign?

[mukeshsharma1106 0]

Running a successful Poker CPI campaign can be challenging, especially with the competition in the gaming space. Here are a few tips that really helped me boost results:

1. Know your audience – Understanding poker players' behavior is key. Focus your ad creatives on what motivates them – like winning real money, exclusive tournaments, or VIP access.
2. A/B test ad creatives – Different headlines and visuals perform differently depending on where your ad appears. A/B testing helps fine-tune what really grabs attention.
3. Target with precision – Don’t go too broad. Use geo-targeting and device targeting smartly. A good Poker CPC campaign benefits a lot from reaching the right people at the right time.
4. Try multiple traffic types – Mix and match Poker CPC traffic and Poker CPM ads to see what gives better ROI. I’ve had great success testing both depending on the campaign stage.
5. Use niche ad platforms – I recently tried out 7Search PPC, and it surprised me. They offer decent traffic for gaming verticals and more control over targeting, which helped reduce my CPI significantly.